The first meeting of Ehsaas Communications Committee was held here at the Prime Minister's Secretariat on Friday to discuss the communications strategic planning process, identify communications needs and priorities for Ehsaas Programme and define key respective areas of execution for different organisations involved in the implementation of the program under the umbrella of Poverty Alleviation and Social Safety Division (PASSD).
Dr Sania Nishtar, Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation chaired the meeting. In its first meeting, participants discussed the key elements of the Ehsaas communications strategy that is in its final stages of being developed. "The core objective of the strategy is to apprise potential beneficiaries about ways of accessing benefits," Dr Nishtar emphasized, says a press release issued here.
The committee has been constituted with representation from all organisations involved in the execution of Ehsaas under the PASSD. The meeting was attended by Shaista Sohail, Secretary PASSD, Captain (retd) Asadullah Khan, Additional Secretary, Dr Arsalan Khalid, focal person to the PM on digital media, representatives of the Ministry of Information and Broadcasting, provincial representatives and communication focal persons from agencies that are involved in implementing Ehsaas.
The committee took important communication related decisions with regard to the stakeholders. It was decided in the meeting that in order to ensure effective participation from provinces and in Ehsaas communications, the committee will be expanded.
PM's focal person on digital media, Arslan Khalid briefed the committee about ways of leveraging social media better and a plan was charted to pool technical capabilities to make better use of existing platforms.-PR