PROMOTING MODERN, LOCALLY SOURCED TRADE INFRASTRUCTURE
METRO Pakistan serves as a catalyst for growth by implementing a modern trade infrastructure along the entire value chain: We offer local businesses like small retailers and restaurants a reliable supply source of up to 90 % locally procured goods as well as services to increase their competitiveness. We also implement a modern agricultural supply chain through eg collection centres where local farmers can sell their produce directly at a fair market price. Through efficient post-harvest handling methods introduced by METRO a 95 % improvement in availability and quality was achieved.
INCREASING FOOD SAFETY AND TRACEABILITY
Star Farm (Metro Group owned Company) is a consultancy firm providing consultancy for Agriculture Stakeholders like Growers, Processors, Traders/Brokers, logistic bodies and involved in the on-site training, capacity building and implementation of the respective standards. Star Farm Pakistan started its operations in Punjab in April 2011 to help local farmers and food producers to improve production, processing and logistics management. Star Farm Pakistan on behalf of GOP is training about 12,000 farmers in production technology of wheat and cotton.
Star Farm Pakistan being the pioneer of food traceability - From Field to Fork, joined hands with METRO Pakistan for the awareness and implementation of food traceability. A corporate farm has been established in District Nankana Sahib which will allow hygienic, safe and quality fruits & vegetables to consumers through Metro Cash & Carry Stores.
METRO SUSTAINABLE - BETTER FOR YOU & PLANET
METRO is committed to protecting the environment, conserving resources and safeguarding the climate. At the same time, we develop solutions for the social challenges of tomorrow:
ENVIRONMENT: METRO has taken initiative towards energy saving by operating it's 3 stores on solar power solution. By end of 2020 all stores will shift on approximately 5MW of solar power systems allowing METRO Pakistan to save 2,639 tons of CO2 every year. Besides this METRO has also introduced environment friendly reusable bags and Oxo-bio degradable bags in all its stores country wide.
QUALITY ASSURANCE: METRO stores have been successfully awarded with FSSC 22000 which is indeed a milestone achieved in the domain of sustainable quality assurance which will eventually benefit our customers.
BUSINESS ENVIRONMENT & CHALLENGES
METRO Pakistan being one of the first wholesale organization to bring its setup in Pakistan is always committed towards betterment of the economy however with the current price control laws and legislations prevailing in retail sector, it has become increasingly challenging with constant price invasions to operate which has a detrimental impact on the growth of the economy.
Price controls and its legislations also go against the free market economy and will reduce entry and investment in the long run by multinationals like METRO and act as a disincentive to improve quality, create black markets, and stimulate costly rationing. Therefore, while implementing the price control laws, it is to be ensured that price regulation must be balanced with adequate supply to cater for the demand and should not be applied on Hyper /Super Market.