A two-way communication channel opens up in one of the ads when Ali Rehman asks the viewers to help him guess a code. He directs them to log onto the Daraz app, click on his icon on the home-screen and tries to guess the code, which in turn serves as a voucher code.
The second ad is similar; Suboor Aly is shown playing Flying Daz (a game on the Daraz app) and directs viewers to log onto the app to play the game, informing them that the points they win will be credited into their Daraz Wallets as cash. This is not the first time Daraz has run interactive ads.
In June, during the platform's flagship mobile week sale, an ad featuring Hania Amir was rolled out to promote the 'shake shake' feature, through which customers can shake their phones to win vouchers. "Our access to new-age technology allows us to explore innovative methods of engaging our customer base. The seamless execution of creative ads is crucial as they serve as gateways for effective communication with our customers," said Saman Javed, Daraz Head of Marketing Communications.