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The Advisor to PM on Commerce, Textile, Industry and Production Abdul Razak Dawood will open the 35th World Fashion Convention being held in November 2019 in Lahore first time in the history along with the International Apparel Federation (IAF) president Han Bekke.

On the first day of the grand show a welcome dinner will be held at Lahore's Governor House. The mega fashion show, aimed at presenting softer image of Pakistan abroad, is expected to host delegates from over 45 countries, as the PRGMEA- the host of the event- is inviting all embassies of the leading countries while different associations of the textile value chain of the country have also been taken onboard in this regard.

The International Apparel Federation (IAF) regional president and PRGMEA chief coordinator Ijaz Khokhar stated that the whole textile chain bodies of the country have been involved to avail maximum opportunity of this mega global summit. The textile associations which will participate in the event include All Pakistan Textile Mills Association (APTMA), Pakistan Textile Exporters Association (PTEA), Pakistan Hosiery Manufacturers & Exporters Association (PHMA), All Pakistan Textile Processing Mills Association (APTPMA), Pakistan Bedwear Exporters Association, Pakistan Cotton Ginners Association (PCGA) and Towel Manufacturers Association of Pakistan (TMA) etc.

The world renowned speakers, well-known fashion designers, buyers, brands and fashion houses will attend the multi-day mega fashion show featuring panel discussions, lectures and workshops about the textile and garment industry.

Ijaz Khokhar said that the main focus is to send a soft image of Pakistan, to give the participant knowledge about what Pakistan produces, and to allow interaction between the Pakistani exporters and international textile chain.

Copyright Business Recorder, 2019

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