Apple unveiled iPhone 11 models this week with a price cut for the most basic models while also laying out plans for streaming and gaming services, as it bids to weather the slump in the global smartphone market. Apple's announcements appeared to be aimed at emphasizing value as the company looks to reduce its dependence on smartphones and tie digital content and other services to its devices.
Apple TV+ service will launch November 1 in more than 100 countries at $4.99 per month to compete against streaming giants like Netflix and Amazon. It promises a "powerful and inspiring lineup of original shows, movies and documentaries." Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.