Winning this prestigious award signifies Leisure League's continuous commitment towards its purpose of enhancing the quality of life and contributing to a healthier future, in complete alignment with United Nations Sustainable Development Goals.
Leisure Leagues have partnered with United Nations' Agencies and with a broad base of Pakistani companies looking at enhancing their CSR and Sustainability Agenda. The Pan Pakistan football leagues have reached more than 50,000 children so far.
The initiatives have focused on developing advocacy for the UN, promoting and demonstrating gender equality, embedding life skills for young people and displaced people and using the power of sport to convene wider community influencers and stakeholders.
Speaking at the Sustainability Event and Award Ceremony hosted by the UN Global Compact in Karachi, Zubair Anwar-Bawany, Global Director for Partnerships and Social Impact, gave a summary of Leisure League's Social Impact Roadmap across 29 cities in Pakistan and how Sport, football in particular, has become one of the most powerful tools to incite passion, bring people together, and communicate important messages about the development agenda on a massive scale.
"We have always believed that football presents a unique activist platform for engaging stakeholders from all sectors of society to invest in children and more broadly, in communities. It's one of the smartest ways to invest in society as a whole and attain impact. So we're simply responding to the different challenges for children and adolescents in Pakistan and globally through everything that we love doing, football," he added.