The event was attended by Governor Sindh Imran Ismail, along with other dignitaries from the Governor House, RB Pakistan Chief Executive Fahad Ashraf, and volunteers from the RB team. Imran Ismail said, "Pakistan generates 48 million tons of solid waste a year, approximately 77,000 tons per day, mostly from major metropolitan cities.
A Clean Green Pakistan is impossible without us (Pakistanis) who are taking ownership of streets, neighbourhoods and cities to ensure cleanliness. I fully support this movement and I encourage others to join the cause by simply ensuring proper disposal of their waste."
Talking about this collaboration, Fahad Ashraf, Chief Executive, RB Pakistan, said, "We are fully committed to support Prime Minister Imran Khan's vision of a cleaner, greener Pakistan. RB on its own has been leading several initiatives to improve health, hygiene and cleanliness conditions within the country. This collaboration with the Ministry of Climate Change, Government of Pakistan and WaterAid will set a unique example of a public-private partnership to further our aim of a Clean Green Pakistan, a healthier Pakistan."
RB Pakistan will be organizing several initiatives across the country following the launch of this movement. The Company has been working on mobilizing communities and inculcating behaviour change towards cleanliness under its vision of "Hoga Saaf Pakistan" since August 2017.
The Company educates millions of children and mothers in both rural and urban areas on the importance of hygiene through different interventions. 'Clean Green Pakistan' will focus on reducing solid waste disposal, creating landfill sites, mobilizing youth and reducing open defecation through maintenance of public toilets.