During December, Colgate sensitive came to your favourite McDonalds and asked you to take the sensitivity challenge. After consumers were asked to take a sip from a hot cup of tea, our suspicions were confirmed; that one in every three individuals suffers from dentine hypersensitivity.
Colgate Sensitive has been the leader in educating consumers about the symptoms and effects of dental sensitivity and continued that trend by treating patients suffering from dental sensitivity on the spot. Individuals with symptoms were guided to a Dentist who provided them with free consultation, along with handing them samples of New Colgate Sensitive Multi-protection.-PR