Our Rice Processing plant is highly automatic and the rice grain is not touched by human hands from the time of its feeding into the plant till the final stage of automatic packing in different quantities from 1kg to 100 kg.
Latest Updates Matco enjoys substantial reputation for our commitment towards quality and value to all its stakeholders. Today our different brands are exported to 60 destinations world-wide and have received appreciation for our excellent level of quality and unique taste.
Managing Director of Matco Rice Mr Jawed Ali Ghori was elected unopposed as the Chairman of REAP (Rice Exporters Association of Pakistan). He had sworn in as the chair on the 1st October 2012. He pledged to advocate the concerns of the rice industry and bring in reforms which would benefit all the stakeholders in the rice value chain.
Matco received an equity injection of US $5 million from IFC- Member of World Bank Group for capacity expansion and enhancing its infrastructural base. Matco will also benefit from the vast experience of IFC, which has financed and counsel numerous international projects. Now, with IFC on board, the company gears for initial public offering in years to come.
The Federation of Pakistan Chambers of Commerce & Industry (FPCCI) is the Apex body representing Country's Trade & Industry and Chief Spokesman of the Private Sector in Pakistan. In order to promote exports, encourage foreign investment and stimulate economic activity in the country, FPCCI confers 'Export Trophy' to large exporters. Matco is proud to win FPCCI's prestigious Export Trophy every year since 2002. This year, we received "Best Export Performance Award (2011-2012)".
Our flagship brand 'FALAK', which is exported to over 60 destinations via a global network of distributors. Falak has now become a trusted and a favourite Basmati rice brand within the domestic markets as well. Research shows that the brand awareness has increased and the consumers base has widen very significantly in recent years due to brand promotion in the local markets. As the country's authentic rice processing technologist and the largest exporter of Basmati rice, we always strive to provide our customers with a level of quality and taste that is available nowhere else.
Matco Grows Further As a company that believes in constantly pushing the bar higher for itself and its peers in the rice industry, Matco has embarked on a mission to invest in the most modern agro-processing infrastructure that addresses the post-harvest losses problem in the rice industry of Pakistan.
By the Grace of the Almighty, Matco's dedicated management and team has been successful in bringing Matco's Sadhoke Project into complete commercial operations in a record time of 9 months from the date of inauguration. In spite of prolonged monsoon rains that severely hampered progress, Matco achieved this phenomenal success due to extensive planning and its philosophy of harnessing the best resources. Matco has started purchasing paddy during the current rice season at the Matco Sadhoke plant.
Matco's plant is located in Sadhoke; district Gujranwala - the "Basmati Bowl" of Pakistan. With the collaboration of the latest Japanese and American technologies, this facility will include the most modern paddy dryers, rice parboiling units, and silos that monitor humidity, temperature and moisture of rice paddy. Matco envisions making this facility the single largest rice husking and parboiling plant in Pakistan. The hallmark of this plant will be world-class efficiency that focuses on preventing 10%-15% grain loss due to post harvest losses and also energy losses common across many industries.
Matco's dedicated paddy procurement team is on ground meeting growers and encouraging them to sell their produce directly to the new plant in this season according to pre-specified parameters. These efforts will ensure that farmers are not exploited by some of the unscrupulous middlemen which is a common problem in Pakistan's agriculture value chain.
Through this project and its ancillary farm level initiatives, Matco aims to further enhance its role as a responsible rice exporter of Pakistan focused on earning valuable foreign exchange and contributing to the socio-economic development of the nation.