The event was attended by who is who of consumer electronic industry along with key personnel's from Media and Corporate fraternity. Live Product demonstration was arranged so audience could experience state of the art technology of Hitachi. Speaking to the audience, Parkash Issardas, Sales Manager Hitachi Home Electronics Asia commented that "Today, we are proud to announce our tie up with MBM International Pakistan for distribution of Hitachi consumer products nation-wide.
This association reflects our vision to bring latest technology to developing economies in Asia. And Pakistan being one of the most dynamic markets in South Asia has huge potential for Hitachi products" Talking to Media, Khursheed Abbas General Manager MBM International stated that "MBM International has always played an important role in bringing top of the line quality products in Pakistan; our association with Hitachi Home Electronics Asia has enabled us to bring Hitachi latest home appliance products in Pakistani market. We are today starting from Refrigerators, washing Machines and Vacuum cleaners and will expand our portfolio in future.-PR