University of Central Punjab (UCP) Business School organised a panel discussion on "Advertising, Consumer Behaviour and Viewership: Professionals' Perspective" on Friday. The purpose of the seminar is to discuss the buying behaviour of the customers and finds the imperative factors which marketers should take in to consideration before devising their strategies.

Marketing Manager, Tetra Pak Umer Ghumman, Sr. General Manager North, Media Max - TV ONE Group Ali Shaur, Consultant, ITC trade tools Trainer Meer Anwar, COO, IManagers Tosheeba Sarwar and Program Head Dunya TV Maliha Gillani were the panellists.

Copyright Business Recorder, 2012