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Tapal the largest national tea company of Pakistan, on Thursday announced the launch of its tea brand 'Safari' at a press conference held at a local hotel in Shekhupura.

Haroon Rashid, GM Marketing on the occasion said, "A cup of Tapal Safari tea gives you more strength and keeps you fresh for a longer time. Tapal Safari Tea, with its news Lion theme, is aimed at people who are adventurous, brave and prefer to have a strong cup of tea".

He said Tapal Safari tea remained focused on serving a wide consumer base. 'It is made from the finest Kenyan tea leafs which provide rich color and aromatic cup of tea to the consumer. Tapal Safari Tea with its unique PF1 blend gives more teacups and is more economical to use', he added.

The launch of the tea is followed by a series of activities in Shekhupura, Nankana, Bhai Pheru, Chunain, Chichawatni, Kamalia, Gojra, Jaranwala, Muzafargarh, D.G. Khan, Jampur, Multan, R.Y. Khan, Sadiqabad, Vehari and Burewala.

These activities will range from float activations with live lion, making this activity one of kind to be put in a public show. This will be followed by the road shows where different consumer engagement activities have been arranged.

Copyright Business Recorder, 2008

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