The ministry has advised all concerned quarters to plan activities to make it a successful event. The Kashmir Cell of the Ministry of Foreign Affairs has recommended several key messages, including "I am terrorised; I need food, medicine and care; I want my father back; We want to play too; I deserve a childhood too". It also proposed two trends "#HumansofKashmir" and "#ChildrenunderSeige".
PM Imran is scheduled to address the UN General Assembly on the same day. He has already announced that he will highlight the Kashmir issue in his address, exposing the ethical and legal bankruptcy of India's August 5 decision to annex the occupied valley. Black Day on October 27.
The federal government has also decided to observe October 27 as "Black Day" to express solidarity with Kashmiris in their plight caused by the Indian government. According to another notification by the interior ministry, the national flag will be hoisted at half-mast throughout the country on the day.