Sheikh Adnan Aslam while addressing the rice farmers shared the mission & objectives of Pakistan Basmati Heritage Association (PBHA) for mitigating challenges of Basmati Rice production and action plan for promotion and preservation of Basmati rice in production and export. He said our country is facing looming water crisis and improving water productivity in rice ecosystem is inevitable.
Malik Imtiaz Director Punjab Seed Corporation advised the farmers that use of certified seed every year will serve as foundation for increasing yield and quality of Basmati rice. He appreciated the initiative of PBHA for providing healthy and certified seed on subsidised rate to the farmers.
Chaudhry Masood Iqbal Ex Chairman REAP emphasised that the government should introduce new basmati varieties for ensuring rice productivity and pest resistance. Praising PBHA mission, he termed it ray of light for the rice sector of Pakistan. Imran Sheikh coordinator PBHA highlighted the mission of PBHA and advised the basmati rice farmers to adopt global rice standard of Sustainable Rice Platform convened by UNE & IRRI for promoting resource efficiency and sustainability by ensuring food safety.