Samuel Heath, Head of Communications at the British High Commission, presented tried and tested communication strategy and tactics, including lessons learnt by the Foreign and Commonwealth Office and UK companies. He discussed communications with participants taking a strategic approach to communications, handling crisis situations and producing powerful content.
The workshop also served as a good networking opportunity for UK and local companies to interact and share experiences and insights into the steadily growing trade relationship between UK and Pakistan. A collaboration amongst British High Commission, Karachi School for Business and Leadership, Pakistan Business Council and ACCA, the communications workshop was the first in a series of lectures.
Head of Communications, British High Commission, Samuel Heath, said: "The UK is already Pakistan's third largest export market and third largest source of foreign direct investment. The UK wants to see trade and investment increase further, seeing more UK companies doing business with Pakistan, including in Sindh. These workshops are a means of strengthening relations between UK and Pakistani companies to accomplish this goal.
"We are very thankful to Karachi School for Business and Leadership, Pakistan Business Council and ACCA for partnering with us on these workshops for UK and Pakistan: 'The Smart way of doing business' campaign. This is a perfect example of the collaboration between UK and Pakistan and showcases the potential for enhancing trade between the two countries." The workshop was conducted by Samuel Heath, the Head of Communications for the UK government in Pakistan and the UK's Senior Communicator in the South Asia region.-PR