Diamond Supreme Foam has launched the Supreme City Initiative, a campaign aimed to clean and beautify various parts of different cities in Pakistan. The essence of the initiative comes from the brand's philosophy of providing comfort to its customer, which entails clean neighbourhoods, clean roads, and a hygienic atmosphere. This initiative is a step forward to provide comfort in addition to the core products of the company, through the concept of cleanliness around us.

Talking on the occasion of the launch of Supreme City Initiative in Karachi, the CEO of Diamond Foam said "Wellbeing is all about taking ownership, and it is our prime responsibility to keep our cities clean just like we keep our homes clean. This is a collective initiative where all Pakistanis should join hands with us and contribute in making our cities more beautiful, hygienic and cleaner, to give a better tomorrow to our future generations."

Under the Supreme City Initiative, the team has refurbished over nine spots across Karachi, Lahore, Hyderabad, Sukkur and Narowal by picking up garbage and disposing it properly, replacing wall chalking with beautiful wall arts and repairing road/street corners, cementing footpaths, planting flowers and placing benches for the ease of people in the vicinity. The locations of this initiative include areas in Johar Town in Lahore, Gulshan-e-Iqbal, Gulistan-eJauhar and Ayesha Manzil in Karachi, and in various parts of other cities. The Supreme Team of Diamond Supreme Foam is currently looking for volunteers from different cities of Pakistan to take ownership of this campaign and to make Pakistan a beautiful country to live in.-PR

Copyright Business Recorder, 2017