Pakistan's leading banking institution, Bank Alfalah has won the 'Best Loyalty and Rewards Program Award' for its Orbit Rewards Program at the 2017 Mastercard MENA Leadership Forum that took place in London, UK. Hosted by Mastercard, a leading technology company in the global payments industry, the Forum brought together executives from a number of leading banks in the region, to discuss the future of the payments industry and celebrate the success of financial organisations in maximising the reach of Mastercard's solutions and programs among their customers.

"We are delighted that Alfalah Orbit Rewards has been recognised at this prestigious forum. As a first of its kind rewards program in Pakistan, Alfalah Orbit Rewards is a unique offering that allows customers to earn points on their entire banking relationship while also providing unparalleled and innovative redemption options. We strongly believe that a loyal customer base is the bank's greatest asset and we continue to expand our efforts to bring them the best and innovative banking solutions and services. The program is a testament of our resolve to develop and deliver customer-centric solutions that firmly positions Bank Alfalah as the bank of choice for its customers," said Mehreen Ahmed, Group Head Retail South & New Initiatives, Bank Alfalah.-PR

Copyright Business Recorder, 2017