In his opening remarks, he said "strategic communication management for the CDLD is one of our main priorities with citizen participation as the focus of strategy implementation, development of the communication material, launching of the CDLD website and activities for citizen engagement are some of the significant measures which are already underway".
Entitled as "Empowering Communities from the Ground Up through Collective Action", the communication strategy of the CDLD is stretched across a three-year time period to cover the broad spectrum of media communication and public awareness fields to "enlighten, educate and engage target communities" at the grassroots level.
The CDLD Programme was rolled out in 2014 by the Government of Khyber Pakhtunkhwa with the Euros 64 million financial assistance of the European Union to pilot the Provincial Government's CDLD Policy in the selected districts of Malakand Division, including Chitral, Lower Dir, Malakand, Shangla, Swat and Upper Dir. In addition to the strategy document, public outreach and community awareness material already developed as part of the CDLD communication strategy were shared during the launching ceremony.