The establishment of the first ever private special economic zone demonstrates the vision and the dedication of the group towards the economic development of Pakistan. In the year 2013 alone, more than 1,000 people were employed by the group across various sectors (Office Staff). In the year 2014, the number of new employees who have joined Ruba SEZ has surpassed 500 and the estimate is to hire another 1,000 within 2014.
Haier being the flagship brand of Ruba SEZ Group, entered the Pakistan market in 2001 and the Pakistan factory was established in 2002, of which Haier owns 30%. The factory mainly produces refrigerators, washing machines and air-conditioners (including commercial air conditioners). Haier's microwave oven assembly factory line was established in 2004. Haier Pakistan (private) co., LTD. was established in 2006, of which Haier owns 55%, and it is mainly responsible for Haier's brand operations, channel management and after-sales service.
In 2006, President Hu Jintao and Prime Minister Shaukat Aziz jointly set up the Haier - Shandong Pakistan economic zone, which is China's first overseas economic zone project.
In 2011, Haier's sales topped $100 million in Pakistan. Haier's Pakistan factory produces and sells 13 categories of appliances including refrigerators, freezers, home air-conditioners, commercial air-conditioners, washing machines, microwave ovens, television, water dispenser, electric iron, hair dryer, bread machine, juice maker, and mixers. Currently it has 315 stores and 35 experience shops/showrooms across the country.
Similar to Haier, the joint ventures with Shifeng (Automotive), Opple (Lighting), MCC (Construction), Real Force (Solar Energy) etc will not only help create job opportunities within Pakistan but will also help transfer the technology to the local market. Ruba SEZ Group continues to grow at a phenomenal rate and will soon become the global corporate identity of Pakistani enterprises.