Pakistan Post is adopting a modern marketing strategy by enforcing a uniform policy throughout the country to satisfy their insurance policy holders and provide them good after sale services. With wide network of over 12,000 Post Offices, PLI services are fully extended to both, the urban and rural areas and Pakistan Post is running the PLI business on no profit no loss basis where maximum benefits are given to the Policy Holders at minimum cost.

This was stated by Fazli Sattar Khan, Additional Director General, Pakistan Post adding that in the new working atmosphere, the Postal Executives should transform PLI into a more vibrant, dynamic and profitable organisation. He said that since every post office serves as an outlet, thus it gives Postal Life Insurance an enormous advantage over its business rival and help offer a wide range of insurance policies to customers at the lowest premium while ensuring highest bonus on their investment.

Additional Director General (Ops) added that smart marketing strategy will definitely encourage the field force and develop trust among them. General Manager, Postal Life Insurance, Northern Pakistan, Lahore gave a detailed review of business performance in his Circle. He said that the target given to his Circle for the financial year 2012-13 was successfully achieved due to the hard work of his dedicated team.-PR

Copyright Business Recorder, 2013