A prominent player in the country's Marketing Research Industry, Aftab Associates Limited (AAL) finalised an exclusive Affiliation Agreement with TNS for Pakistan and Afghanistan. This was announced jointly by Steve Hamilton-Clark CEO, Middle East and N. Africa, TNS and H. Aftab Ahmad, CEO, Aftab Associates, in Dubai. With this affiliation, the company will now operate under the brand name of "TNS-Aftab".

Commenting on this partnership, Steve Clark said, "After working together closely for several years, and building a high level of trust and collaboration, I am very pleased that TNS and Aftab have agreed to become formal partners in the way of a license agreement. This will undoubtedly pave the way for a mutually rewarding future together and will allow us to capitalise on the high growth marketing research potential in Pakistan."

While expressing pleasure on this development, Aftab Ahmad said "We are pleased to announce that AAL now has access to the expertise of TNS - the world's largest Customised Research agency. With this partnership, TNS-Aftab will have access to all the branded solutions, training, technology transfer, etc from TNS." TNS provides quality marketing information delivered by Global Industry Sector expert consultants, innovative Market Research Expertise across the product life-cycle, in 75 countries.-PR

Copyright Business Recorder, 2010