Home »Money and Banking » Pakistan » ZRG’s modern call centre installed at ABL

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  • Dec 30th, 2005
  • Comments Off on ZRG’s modern call centre installed at ABL
The ZRG International has deployed a modern call centre solution on open standards-based technology at the Allied Bank Limited (ABL). The Allied Bank with 700 branches across the country and a growing portfolio and services recognised the need for having a modern call centre in order to enhance its customers service.

This would also maintain Bank's high level of service and fast growing position among private banks.

The qualifications criteria for awarding the contract included a reliable and future safe technology and a dependable solution-provider that has a proven track record of performance of the ZRG International (Pvt) Limited.

The Spokesperson for the ZRG International said the company, as a leader in call centre solution market, proposed open standards-based technology that is a cost-effective methodology with a proven approach that is widely installed in the banking and telecom sectors.

The ABL management evaluated several solutions and after careful consideration, it identified the ZRG International as the solution-provider with the most sophisticated mechanism.

During the launching ceremony, Group Head, Alternate Delivery Channel at the Allied Bank, Sheikh Tahir Azmat, said: "We have chosen a solution that incorporates latest techniques and a sophisticated call routing mechanism to successfully handle various types of customers from all over the country." It includes a highly intelligent and most flexible call handling system that comes with a very powerful 'soft phone software', he added.

The system also equipped with integration short messaging service (SMS), e-mail and remote supervision tools.

"The ZRG International has done an excellent work for us and completed the installation as well as deployment of the call centre for the Allied Bank on time", he added.

ZRG International Chief Executive Officer (CEO) Ayub Butt said that companies with distinguished information technology (IT) professionals always prefer flexibility, adherence to open standards, customisation capabilities and proven performance.

Instead of blindly following decade-old approach that uses proprietary and expensive boxes with limited functionality or going for newly-introduced proprietary solutions that are immature and incomplete, progressive companies are choosing the proven open standards-based technology, he added.

Ayub said the company's open standards-based solution offers numerous benefits that not only save time and money but provide a high degree of functionality and customisation that is unavailable in the proprietary and traditional solutions.

Copyright Business Recorder, 2005


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