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  • Oct 25th, 2005
  • Comments Off on NBC and Time Warner reach new carriage deal
NBC Universal and Time Warner Cable said on Monday they reached a broad carriage renewal agreement that includes video on demand rights and new interactive television services.

The General Electric-owned NBC also said its new agreement grants Time Warner Inc cable operator the right to offer some NBC cable and network programs using its new "Start Over" feature that lets viewers restart shows already in progress.

Some programs from NBC's USA, CNBC, MSNBC, Bravo and SCI FI networks will have "Start Over" features.

Viewers using "Start Over" will not be able to fast forward past commercials, which has been a lure for programmers wary of digital video recorders and video on demand. "We expect Start Over will help deliver more engaged viewers to our advertisers," David Zaslav, president of NBC Universal Cable, said in a statement.

NBC also will develop interactive TV services for Time Warner Cable and participate in new technology trials, the companies said.

Copyright Reuters, 2005


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