Home »Business and Economy » Pakistan » Reckitt Benckiser re-launches Cherry Blossom polish

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  • Oct 23rd, 2005
  • Comments Off on Reckitt Benckiser re-launches Cherry Blossom polish
Reckitt Benckiser has recently re-launched its popular shoe care brand "Cherry Blossom" with the inclusion of Leather Oil. Available in 20ml, 50m1 and 100 ml sizes, Cherry Blossom Leather Oil Polish has been specially formulated to provide care and nourishment for shoe leather, apart from providing the usual great cleaning and shine.

These polishes are available in black and dark tan and at the same price as the previous polish.

"A trusted brand throughout the world, Cherry Blossom has a very large loyal customer base in Pakistan. By launching Cherry Blossom Paste in a special leather oil formulation, we want to provide our customers with innovative solutions for their shoe care needs", said Ali Ahmed Khan, CEO Reckitt Benckiser.

"Cherry Blossom Leather Oil Paste not only gives your shoes a 'brilliant' shine, but also increases the life of your shoes through superior shoe-leather protection and nourishment", he added.

Cherry Blossom is a well-established, trustworthy and dependable brand name in the shoe polish market. It is the choice of millions of people across the country, who are looking for shoe polish which does not dry or crack, is economical to use, and gives an exceptional and long lasting shine, at a reasonable price.

Reckitt Benckiser (formerly known as Reckitt and Colman Pakistan Pvt Ltd) began operations in the late fifties in Pakistan. Today RB is providing quality household and pharmaceutical products to a diversified consumer base.-PR

Copyright Business Recorder, 2005


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