France and Germany which have Western Europe's largest Muslim populations, would be a special focus for news and current affairs programs intended to promote an American ethic of free speech and open debate, officials say.
"The 9/11 hijackers came largely from Europe. It's a significant gap that we were not broadcasting in Arabic to Europe," said Kenneth Tomlinson, chairman of the Broadcasting Board of Governors, the US agency in charge of US civilian TV and radio broadcasts overseas.
The planned broadcasts, which would not include Russia, are also meant as competition for Qatar-based channel Al-Jazeera, which administration officials view as an anti-American rival for Muslim public opinion.
"The reason for being (in Europe) is the same as our reason for being in the Middle East: to provide a different perspective ... of America and the world," said Norman Pattiz, who chairs the broadcasting board's Middle East committee.
Start-up funding for the $3.5 million venture would come from President George W. Bush's $81 billion supplemental budget request for military operations in Iraq.
If Congress approves the request within the next several weeks as officials expect, Virginia-based Al-Hurra could begin broadcasting by next autumn to a Muslim population estimated at 11 million people in Western Europe alone, officials said.
The Bush administration views satellite TV as a so-called soft-power tool for building goodwill toward the United States, which has been deeply unpopular in the Muslim world in the aftermath of the September 11 attacks on New York and Washington.
Since last year's Madrid bombings, intelligence officials have warned of an increasing threat from European-born Islamic extremists inspired by al Qaeda leader Osama bin Laden.
"Obviously some of the people who are discontented and are recruitable for terrorism are Muslim minorities in Europe," said Harvard professor Joseph Nye, a noted soft-power advocate and former chairman of the National Intelligence Council - the federal government's strategic intelligence think tank.
"The idea of appealing to these people to try to attract them away from an oversimplified view of America-as-villain seems to make sense," he added.
Officials say Al-Hurra has grown to reach about 25 percent of satellite TV owners in the Middle East and viewers increasingly find its newscasts credible and reliable.
"If you can reach tens of millions in the Middle East who find your broadcasts reliable, why wouldn't you take that to other Muslim Arabic-speaking populations?" said Pattiz.