He observed that Pakistan is no exception to "perception dilemma" prevailing around the world about this Asian region, which is passing through changes. Sri Lanka's domestic violence, Bangladesh's uncertain domestic affairs, and Nepal's insurgency are all big causes of blocking tourists to visit along with Pakistan's location at one of most strategic spot of the world.
In view of this situation, Jong said that countries of this region should work together to eliminate this perception problem for the sake of their tourism industry, for which Pata would be extending all possible help.
Peter Jong opined that there is not a quick-fix to change this situation, but constant efforts on part of all stakeholders would help greatly for upgrading and flourishing this sector. "This region carries tremendous potential in the tourism sector, and Pata foresees unprecedented growth in this sector, even in double digits in next few years, if the minor impediments are removed", he added.
Pata Chairman Ram Kohli said that peoples in India and Pakistan are dying to visit each other's countries, and if restrictions were removed, the tourism sector in both countries would progress at a fast pace. He was of the view that if inter-region tourism was promoted, countries of the region don't need western tourists for survival of this industry. He emphasised the need for promoting Pak-India tourism relations, which if strengthened would be a big success for peoples of both countries.
Pata (Pakistan Chapter) Chairman Lieutenant Colonel Akbar Sharif (Retd) also spoke on the occasion.