The foundation has invited the horticulturists, nurserymen and exporters from all over the country asking them to come prepared to workout strategies to attain the highest production of cut flowers and house plants and set their targets during the next five years.
A number of examples of countries that were way ahead in the trade than Pakistan have been pointed out in the invitation letter with particular emphasis to the example of Holland that as "relatively small country was earning five billion dollars yearly from the bulbs, cut flowers and house plants".
Kenya, Columbia, Thailand, Philippines, India and Sri Lanka, Dr Saeed Ahmed said were in "hot-pursuit" of the Middle Eastern and European markets.
Pakistan, he said had all the "ingredients to be successful in the production of quality rose, gladiolus, carnations, chrysanthemum and indoor plants and foliage. However, their production and export needed to be modernised to meet the international standards.