Home »Business and Economy » Pakistan » Peek Freans Sooper bags Guinness World Records title

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  • Aug 22nd, 2017
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Peek Freans Sooper has officially broken the Guinness World Records title for the Largest Cookie Mosaic in the shape of Pakistan's flag made with 150,000+ cookies measuring 226.51 m2 (2,438.15 ft2). Peek Freans Sooper perfectly embodies the spirit of the nation. As the highest selling biscuit of Pakistan, the brand has grown into a household name for its quality and wholesome goodness, as well as for its positive and memorable campaigns over the past two decades.

Pakistan itself bears the same positive spirit that is often kept out of the mainstream conversation - the fact that it is a land of immense opportunity, and brimming with talent that has continually defied odds to surpass barriers. Peek Freans Sooper, Pakistan's favourite biscuit, wanted to unite the country under one umbrella with the inspiring and positive message of "Sooper Hai Pakistan". On the 70th Independence Day, the EBM family came together to do the impossible, to set a new Guinness World Records title.

The team worked with great fervour and passion as they slowly pieced together the mosaic, block by block, biscuit by biscuit with none other than, Peek Freans Sooper cookies themselves. With hard work, dedication and a Sooper attitude, the flag mosaic was finally completed in 6.5hours. Upon completion of the cookie mosaic, the biscuits were distributed in custom built containers to notable charities across Pakistan.

Dr Zeelaf Munir, EBM Managing Director and CEO said, "We are a nation that is continuously rebuilding, reshaping and pushing forward - no matter what the odds. Our campaign, 'Sooper Hai Pakistan' seeks to highlight this national positively by disseminating content that is the exact opposite of what the popular media continues to cover." Safety and hygiene were of paramount importance and the team ensured that the strict quality standards employed by Peek Freans were followed throughout the process.-PR



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