Chief executive Steve Easterbrook, who was appointed in 2015 amid a lengthy slump at the fast-food giant, said the results showed progress following efforts to improve service and simplify the menu in its home market. The US market accounts for about one-third of McDonald's revenues. "We're building a better McDonald's and more customers are noticing," Easterbrook said. "Our relentless commitment to running great restaurants and keeping the customer at the center of everything we do is generating broad-based strength and momentum across our entire business."
Sales rose 3.9 percent in same-store US restaurants following a push to offer soft drinks in all sizes at just $1 and the launch of "Signature Crafted" sandwiches, which have applewood smoked bacon, Dijon sauce and other premium ingredients. McDonald's said sales also were strong in Britain, Canada, Germany and China. Neil Saunders, managing director of GlobalData Retail, praised the results as a sign the fast-food giant has become "more entrepreneurial and nimble" compared with a few years ago.
Copyright Agence France-Presse, 2017