They said that lack of interest and awareness regarding branding and value additions are causing huge loss to the national economy as they are getting far less benefits from potential of the country and quality of products. Many countries are importing Pakistani unbranded products and selling them to the world with their own brands. Likewise, they said, most of our natural produce like salt, precious and semi precious stones are being exported in raw shape despite the fact that value addition can increase their price manifold. In today's era, brand is far more than just a logo. Brand represents reputation and is a tool that attracts someone towards the product. They said in the developed world, people love to use branded products because companies with brands don't just sell a product but sell experiences and quality.
They said private sector should plan to promote branding culture in Pakistan to wear off the intensity of economic meltdown being observed by the leading economies of the world. They said that Pakistan has all resources in abundance and quality-wise its goods are 'best of the best' in the entire world but it has so far failed to get its share in the world market because of poor branding. They said branding is a tool that not only gives boost to its exports but also adds value to the products.
Copyright Business Recorder, 2017