Mobilink users must be celebrating the news, since the merger will allow them to switch to 4G LTE, while Warid customers, who aren't big on mobile data, will be able to utilise Mobilink's 3G network, proclaimed the fastest 3G in the land. Another benefit to Warid users is the convenience and transparency in their financial practices through utilisation of Mobilink's Mobile financial service - Mobicash, the 2nd largest MFS in the country and largest in terms of retail footprint. Also the combined network of the new entity will smooth over voice/data signal issues, while providing greater reach to Warid's customers throughout the country.
But, question arises that what of the other three Telcos' subscribers?
Will a single entity with a projected 37% market share threaten the continuous innovation being offered to these subscribers? How will it affect product/service pricing?
Too early to answer these questions, but if Jeffrey Hedberg, CEO - Mobilink is to be believed and the merged telco respects fair competition, then we will see the other Telcos push the giant by enhancing their business structure and product portfolio to facilitate us consumers, and the industry at large.