Dalda has launched its new and unique campaign "Vote Aap Ka" all across Pakistan. Through this campaign, Dalda aimed at paying a tribute to motherhood by reviving the love for our mothers in our hearts. We have become so engrossed in our daily lives that we at times forget to shower our mother with unconditional love.

With this campaign Dalda gave everyone in Pakistan a chance to realise the importance of mothers and give them the love and affection they deserve. For this purpose, people of Karachi, Lahore and Islamabad were invited to join us in an activity called the Mamta March on Sunday, April 28, 2013 from 8-9 pm at Port Grand in Karachi, Fortress Stadium in Lahore and Centaurus Mall in Islamabad. Countless people joined the Mamta March to show their mothers how much they love them and what she means to them.-PR

Copyright Business Recorder, 2013