Home »Sports News » Pakistan » PCB secures $21 million contracts for Indian series

  • News Desk
  • Feb 29th, 2004
  • Comments Off on PCB secures $21 million contracts for Indian series
Pakistan has secured sponsorship and television deals worth 21 million dollars for the next month's historic cricket series against India, a top cricket official said on Saturday.

"We have deals of around 1,200 million rupees with some seven million dollars coming from the Indian companies ... the sum is more than what we expected," Pakistan Cricket Board Chairman Shaharyar Khan said in a press briefing.

"Since the series has so much life in it we received a huge response," said Khan.

Another one million dollars is expected from ticket sales, Khan said.

South Korean electronic giant Samsung, which has a huge share in India, won the title sponsorship of the series for four million dollars while Hero Honda will co-sponsor the series for 1.49 million dollars.

Dubai-based TEN Sports (Taj Entertainment Network) paid 13.3 million dollars for the television rights to the series.

The PCB appointed a bidding committee to finalise the deals and tried to strike a balance between Pakistani and Indian companies.

"Some of the offers were restricted for Pakistani companies so that the series does not look an Indian show and we are satisfied that we struck a balance," said Khan.

Copyright Agence France-Presse, 2004


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